"wow I wish I'd done that!"

New York, NY – May 1, 2008 – The Art Directors Club today announces the top winners in the categories of Advertising and Design - including Interactive Media - for its 87th Annual Awards. The Art Directors Club is the first creative collective of its kind. Global membership spans the disciplines of design, advertising and visual communications.

Big Winner

Microsoft’s XBOX Halo 3 swept the Advertising channel with work from McCann Worldgroup San Francisco, T.A.G., AKQA and Stimmung with a total of 5 Gold Cubes, 1 Silver Cube and 2 Distinctive Merit certificates.

They earned Gold Cubes for:
- Broadcast/Product Service Promotion/Art Direction:
Microsoft XBOX Halo3, Diorama, McCann Worldgroup San Francisco & T.A.G
- Broadcast/Online Commercial Webisode:
Microsoft XBOX, The Making of John 117, McCann Worldgroup San Francisco & T.A.G
- Broadcast/Online Commercial Webisode:
Microsoft XBOX, Ammo, Enemy Weapon and Hunted; McCann Worldgroup San Francisco & T.A.G.
- Integrated Advertising:
Microsoft XBOX Halo 3, Believe, McCann Worldgroup San Francisco, T.A.G. & AKQA
- Broadcast/Craft/Art Direction:
Microsoft XBOX Halo 3, Diorama, McCann Worldgroup San Francisco & T.A.G

Silver for:
- Broadcast/Craft/Direction:
Microsoft XBOX Halo 3, Diorama, McCann Worldgroup San Francisco & T.A.G

Distinctive Merits for:
- Broadcast/Music/Sound Design:
Microsoft XBOX Halo 3, Believe, McCann Worldgroup San Francisco, T.A.G. & AKQA
- Interactive/Microsite:
Microsoft XBOX Halo 3, Believe, McCann Worldgroup San Francisco, T.A.G. & AKQA

“I haven’t seen many shows where one campaign galvanized the jury like Halo 3 did for this one. From concept to multi-layered execution, it was in a class of its own. The painstaking attention to detail, the incredible imagination at play and innovative channels used to bring it to life were fully appreciated. The biggest question for the jury was how to properly recognize its excellence. As the ADC did not have a “Best of Show”; the next best thing seemed to be multiple cubes and this acknowledgement that one of the toughest, most accomplished juries anywhere said collectively, ‘Wow I wish I’d done that!’.” said Nancy Vonk.